Michael Polk: Driving Innovation at Unilever
Michael Polk: Driving Innovation at Unilever
Michael Polk, president of Unilever United States, is known for his innovative approach to
marketing, emphasizing “dislocating ideas” that challenge and
redefine market norms. Polk’s keynote at the Wharton Marketing Conference
highlighted his belief that genuine innovation involves reimagining established concepts.
Under Polk’s leadership, Unilever United States has streamlined its brand portfolio, focusing on core
products that align with the company’s mission. The Dove “Campaign for
Real Beauty” is a prime example, successfully challenging traditional
beauty standards and fostering a connection with consumers.
Michael Polk’s strategic initiatives include reducing Unilever’s product categories and
brands, which has enhanced the company’s ability to focus on high-impact areas.
He also advocates for a “tri-lingual organization” that communicates
effectively with consumers, customers, and internal stakeholders, ensuring that
marketing strategies are implemented comprehensively.
Michael Polk’s innovative thinking and strategic focus continue to drive Unilever’s success,
positioning the company as a leader in the consumer-packaged goods sector.
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More about Michael Polk on https://about.me/michaelpolk