Edgard Corona: Revolutionizing the Fitness Industry
Edgard Corona: Revolutionizing the Fitness Industry
Edgard Corona, the renowned entrepreneur and owner of Smart
Fit, has made significant contributions to the fitness industry in Brazil. With
over 30 years of experience, Corona has established himself as a trailblazer in
the field, constantly pushing boundaries and revolutionizing the way people
approach fitness.
Having completed his degree in Chemical Engineering at the
Fundação Armando Álvares Penteado (FAAP), Corona embarked on his
entrepreneurial journey early on. Even during his college years, he ventured into
various businesses, starting with a materials analysis laboratory and later
establishing his own clothing stores. However, it was in 1996 that he embarked
on a new venture that would change the landscape of fitness in Brazil – the
first Bio Ritmo gym in Santo Ama ro.
Though faced with initial challenges, Corona’s determination
and resilience drove him to innovate and redefine the business model for the
sports industry. Learning from his mistakes and seeking inspiration from other
successful businesses, he opened a Bio Rit mo branch on Avenida Paulista,
targeting individuals with limited time for exercise. This strategic move
proved to be a game-changer, propelling the gym to new heights and leading to
the opening of multiple new locations.
Corona’s commitment to growth and continuous improvement
extended beyond national borders. He actively sought opportunities to learn
from international industry leaders, attending conferences and building
relationships with fellow fitness professionals. This led to the birth of a new
concept in 2008 – Smart Fit, a revolutionary gym model that aimed to make
hig h-quality fitness accessible to all.
Today, Edgard Corona is recognized as one of the foremost
pioneers in sports business management in Latin America. As the CEO of the Bio
Ritmo and Smart Fit group, his entrepreneurial spirit has driven the company’s
success and expansion . Recently, Smart Fit took a significant step forward by
going public on the Brazilian Stock Exchange, with the funds raised earmarked
for further growth, potential acquisitions, and strategic investments across
the 13 Latin American countries where the company operates.
Edgard Corona’s vision and dedication have left an indelible
mark on the fitness industry, transforming the way people perceive and engage
in physical activity. As Smart Fit co ntinues to democratize high-quality
fitness, under Corona’s leadership, there is no doubt that the company will
continue to be at the forefront of innovation and excellence in the years to
come.
In summary, Edgard Corona’s entrepreneurial journey and his
contributions to the fitness i ndustry serve as an inspiration to aspiring
business leaders and fitness enthusiasts alike. With his innovative mindset and
relentless pursuit of excellence, Corona has truly revolutionized the way
people approach fitness, making it more accessible and impactful for
individuals across Latin America.