A Russian born woman, Doe Deere, is the founder of Lime Crime Cosmetics. Raised in New York city, she is on her self-appointed mission to show that cosmetics are more than what people think they are. Instead of just a cover-up for imperfections, they are a form of self-expression, says the CEO of a line of cosmetics that she insists are cruelty-free.
She calls them animal-friend cosmetics. They are intended to look bold, colorful and expressive. She calls it Lime Crime, because, she says, the colors are so bright and attention getting, they should be against the law!
People wonder where the idea came from. She started small, and kept up support for other female-owned businesses. She began her Lime Crime career in 2008, and outrageous colors became her trademark and brand.
Every day brings something new for her, but her typical day begins with production and financial meetings, and then she goes off to spend the day with her chemists in the lab, developing new products, and she is always the first to try out her own products.
One thing that makes her happy about her business is that a lot of her products are welcomed by women who have never tried them. They purchase them on line, and this is a good for Doe Deere. She feels that on line shopping can be interactive and successful in selling cosmetics.
Her success, she says, comes from being involved with her brand, and what it stands for. She’s an avid optimist, and feels that her brand and her style is catching on because she took a standard idea and transformed it through her love of the bright colors and sharing her ideas on line.
Doe says that the most important strategy that has helped her is that she has treated everyone, her employees, partners, and vendor with courtesy and respect. Being a hard-nose doesn’t inspire people to do their best. Being caring and proactive does, she says.
She didn’t support Donald Trump’s views, but she does recommend his book, Think Big & Kick Ass. She says you will never be the same again, and that you will change your way of doing things for the better.
As previously mentioned, she is an avid animal lover, and spends effort and time with help organizations that will help animals in distress.
Doe Deere is an extraordinary entrepreneur, and she deserves a round of applause and recognition for her dedicated spirit.
FOr more details, visit www.doedeere.com.