In a move that underscores the company’s commitment to investment and growing its financial base, Lincolnshire Management announced that it was exiting Holley. In a private transaction, whose value was not disclosed, the senior management of Lincolnshire Management revealed that it had sold Holley, a specialist in the marketing and manufacturing of branded automotive products to Sentinel Capital Partners’ affiliate. The deal, which was overseen by Kirkland & Ellis LLP with advisory from two different financial service advisory firms, marked the end of a five-year association between Lincolnshire and Holley.
Since purchasing the iconic brand in 2013, Lincolnshire Management has seen its investment in Holley quadruple. The increase in the company’s investment value in the firm founded in 1903underlined Lincolnshire Management’s reputation as one of the leading specialists in growing middle-market companies and markets. While commenting on the deal, Holley Performance Products’ president and CEO Tom Tomlinson praised Lincolnshire’s excellent knowledge of Holley’s markets, products, and consumers from the onset of the deal. He noted that such knowledge played a vital role in Lincolnshire’s ability to guide Holley’s towards a five-year brand evolution and an upward growth trajectory.
Lincolnshire Management’s chairman and CEO T.M.Maloney praised Holley’s executive management team for their steadfast commitment to helping the company adopt new technologies, adopting aggressive expansion strategies, and promoting the firm’s organic growth. During the partnership, Holley has launched new product lines while also acquiring new firms. These initiatives have transformed Holley into a market leader. The successes of the five-year deal between the two companies were also highlighted by Lincolnshire’s principal Ben Bartlett.
Founded in 1986, Lincolnshire Management has transformed into a market leader by specializing in niche marketing.